London Commercial, Advertising and Ecommerce Photographer

How did I become London Commercial, Advertising and Ecommerce Photographer and where I am today.

I think I was about eight years old when I got my first camera. It was an old manual Russian Zenit. This maybe wasn’t the best equipment in the world, but to me it was something very sophisticated and something very extraordinary it was something which made me become who I am today.

I still remember how amazed I was looking through the viewfinder, and 35 years later, I still feel the same way.

Fast forward to 2001. I have ended up in sunny Florida, where I started a new chapter of my life working for a big cruise line company. One of the best six years of my life. Firstly I have met my wife Jocelyn, who has been my soulmate and my rock. Then I had a chance to see and photograph beautiful places worldwide, places which I wouldn’t dare to even dream of when I was a teenager.

Later on, I have settled down in London and open our first photo studio with my long time friend, photographer Jarek Duk.

It sounds like an easy task to do but believe me when you move to a new city where you don’t know anybody. You start from scratch, and you have to face many financial and logistical obstacles and lots and lots of sleepless nights. You begin to think if that is even possible. Never the less twelve years later, the studio is still kicking and has become a well-known creative space in London. This is the place where most of my work is happening pretty much every day.

Being a self-employed photographer has lots of challenges, but it is still very rewarding. Every day is a different challenge, different solutions, and an opportunity to grow creatively and financially.

In all these years, I have learned that the most important in photography is not only the image but the whole process of creating it. How you put together the team, how you communicate and how you help your client achieve their goals and make sure that you understand each other. To me, success is when the client walks away happy and coming back once again.

I was photographing people for most of my life. Today this is still my favourite subject to photograph, whether it is a commercial or e-commerce project. So if you feel like my photography style may be something you like and think I could help you move your business in the right direction, please get in touch at any time.

There it is, guys, a few words about myself. I hope you found this helpful and if you would like to get in touch and chat about your project please email me or call at any time.