About Pawel Spolnicki
I’m Pawel Spolnicki, a London-based commercial and fashion photographer. I grew up in Poland and moved to London in 2007, and two years later I opened my first studio. More than fifteen years on, I’m still doing what I love most: photographing people and fashion.
Today I work with clothing labels, online stores, agencies and businesses, creating everything from fashion lookbooks and campaigns to ecommerce, product and advertising images. I’m also the co-founder of two London photography studios, Pro Image Studio and Le Zoom Zoom, so every shoot benefits from a fully equipped space and years of hands-on experience with light.
On set, I like to keep things relaxed and well planned. Whether I’m working with a model, a whole team or someone who doesn’t usually enjoy being photographed, my aim is the same: to get images that look natural, feel right for the brand and do their job. I take care of lighting, photography and retouching myself, so you deal with one person from start to finish.
If you’re planning a shoot, I’d love to hear about it. I reply to every enquiry the same day.
My story
I was about eight years old when I got my first camera, an old manual Russian Zenit. It wasn’t the best equipment in the world, but to me it was something extraordinary, and it set me on the path to becoming who I am today. I still remember how amazed I was looking through the viewfinder, and decades later I still feel the same way.
In 2001 I ended up in sunny Florida, starting a new chapter working for a large cruise line. Those were six of the best years of my life. I met my wife Jocelyn, who has been my soulmate and my rock, and I had the chance to see and photograph beautiful places all over the world, places I wouldn’t have dared to dream of as a teenager.
Later we settled in London, and I opened our first photo studio with my long-time friend, photographer Jarek Duk. It sounds easy, but when you move to a new city where you don’t know anybody, you start from scratch. You face financial and logistical obstacles and lots of sleepless nights, and you begin to wonder whether it’s even possible. More than fifteen years later, the studio is still going strong and has become a well-known creative space in London. It’s where most of my work happens pretty much every day.
Being a self-employed photographer has plenty of challenges, but it’s very rewarding. Every day brings a different challenge, different solutions and a chance to grow creatively.
Over the years I’ve learned that what matters most in photography is not only the image but the whole process of creating it: how you put the team together, how you communicate, and how you help your client reach their goals and make sure you understand each other. To me, success is when a client walks away happy and comes back again.
I’ve been photographing people for most of my life, and they’re still my favourite subject, whether it’s a fashion, commercial or ecommerce project or a portrait. If you like my style and think I could help your business, please get in touch at any time.
Clients include
Education First · Entertainers · Closet London · Cove Cashmere · Magnitone London · The Kemist · LuvForever · Mr Lemonade
Let’s work together
Tell me about your project and I’ll get back to you the same day with ideas and a quote.