What is Fashion Photography.
Fashion photography is not only about the clothing, or brand that is being shown, it’s about the message that the image projects to the viewer. To make beautiful and interesting fashion picture you need to put few very important ingredients together.
First and the most important is model, then the outfit, makeup and hair, location and the last will be lighting and photographer.
Obviously skills of the photographer are very important but no skill can help if you have a bad model, not knowing what to do wearing really bad outfit and makeup.
My journey with fashion photography begging some time ago, that was the time when I didn’t understand how important is this whole thing. I could put a model in front of the camera and I couldn’t figure out what was wrong with my pictures.
Took me some time to realise that it wasn’t about my lighting or my skills it was all about the models and the outfit. But I think this is the way we all start, and the more we learn the more we begin to understand what is all about. It takes time to built confidence, creativity and the understanding for the Fashion Photography. I the past I have been shooting for several companies with verity of clothing form lingerie to bridal and many others.

What is my job as a fashion photographer ?
It is not only to photograph clothing but also to illuminate the ideas and associations suggested by the seasons, the range of clothes, the designer or the design brand.
Fashion Photographer work both in studio and on locations to create original and eye-catching photographs that illustrate and advertise clothes, accessories and lifestyle.
Photographer must understand each client’s brand image and be able to work closely with other creative people to fulfil the idea. Fashion Photographer usually work in busy studios, and must have good experience in lighting and be able to work effectively under pressure.
Most of the time photographer has to work very fast to capture the entire collection within the hours.
The demand and pressure from the client is growing while the budgets for the photo shoots are shrinking every year.

Here are some of the images I took recently for few of my clients.

 

 

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